Building search strategies that connect content to real users
Since 2018, we've helped businesses across South Africa identify the exact phrases their customers actually search for. No keyword stuffing. No guessing. Just practical research that aligns your content with how people think and what they need.
Henrik Vestergaard
Senior SEO Strategist
Henrik has spent twelve years analyzing search patterns across retail, healthcare, and professional services. He focuses on finding the phrases that indicate buying intent rather than chasing high-volume vanity metrics. His clients appreciate his direct feedback and his ability to spot gaps between what businesses think people search for and what actually happens.
What we actually do
We analyze search behavior specific to your industry and location. That means looking at what people type when they're ready to buy, when they're comparing options, and when they just want to understand something. Each phrase tells us where someone is in their decision process. We map those phrases to your content structure so the right page shows up at the right moment. This isn't about ranking for everything. It's about ranking for the terms that matter to your business model.
Most companies pick keywords based on gut feeling or outdated tools that show inflated volume numbers. We start with competitor analysis to see what's already working in your space, then layer in search intent data to identify opportunities they're missing. You get a list of phrases organized by priority, difficulty, and potential revenue impact. We also tell you which ones aren't worth chasing because the competition is too fierce or the intent doesn't match what you offer.
Our consultations happen remotely through structured video sessions. You show us your current content, we show you the search data, and we build a targeting strategy together. Between sessions, you implement changes and we track what moves. This works because we focus on incremental improvements rather than promising instant results. Some phrases take weeks to gain traction. Others shift your traffic within days. We help you understand which is which and why it matters.
How we approach keyword research
- Start with competitor gap analysis to find phrases your rivals rank for but you don't
- Filter by search intent to separate informational queries from transactional ones
- Evaluate ranking difficulty using Solavento authority and content depth metrics
- Map phrases to existing pages or identify content gaps that need new material
- Track performance weekly and adjust priorities based on what's gaining momentum
- Provide ongoing access to our research portal so you can reference data between sessions
We work with businesses that understand SEO is a long play. If you're looking for overnight rankings or magic formulas, this isn't the right fit. But if you want someone who'll tell you the truth about what's realistic and help you build authority over time, we should talk. Our clients typically see measurable improvements within three to four months as content gets indexed and starts accumulating signals. The businesses that commit to this process for a year or longer end up dominating their niche at the local level.
Transparent metrics
You see the same data we do. No black boxes, no proprietary scores that can't be verified. Everything ties back to tools you can access yourself.
Realistic timelines
We tell you how long things actually take. Competitive niches need months of consistent effort. Lower competition might show results faster. We don't oversell either scenario.
Direct communication
You work with the strategist doing the research, not a sales team or junior analysts. Questions get answered the same day. Recommendations come from the person who analyzed your data.
Ready to build a smarter content strategy?
We're currently accepting new clients for consultation slots starting this month. Sessions are limited to maintain quality and give each business the attention it needs.